PowerPoint presentations aren’t just projected in front of a crowd, they are often emailed around to be edited or viewed individually. To keep your design work consistent, make sure you select a cross-platform font. Anticipate every platform your presentation might be viewed on. How can we stop the Helvetica Neue nightmare? Here are 3 hot tips:ġ. Disintegrating fonts do not fare well with handheld devices. Also, many people view presentations on cellphones and tablets these days. This is particularly noticeable on smaller slide text, such as chart axis labels. Simply put: it’s a font that disintegrates. The thin letter strokes look elegant in larger sizes, but when shown in a smaller point size, the curves break up. To further complicate things, Helvetica Neue is a thin-weight font. The font will be substituted with Arial when opened on the Mac! To make matters worse, if you purchase ”Helvetica Neue” for PC, it’s a different version than the Mac. It isn’t compatible with PCs (which swap it with Arial or another Windows system font). It is installed at the system level in the “dfont” format. But the Mac version of the font is proprietary to the Mac.
Designed on a Mac, Helvetica Neue looks chic. PowerPoint slides are different than other kinds of branding documents. So why has Helvetica Neue earned the well-deserved nickname “Helvetica Annoya”? Well, let’s use the PowerPoint example. Many Mac-based designers think it’s cool. Scores of companies have picked it up and are using it for branding. Apple’s blessing only increased its popularity. It was created in Switzerland in the 50s and adopted by Apple’s design gurus back in 2013 for the iPhone. One of the most popular fonts in the world, Helvetica Neue (pronounced: noy-uh), is also a huge troublemaker. This is no visual delight… it’s a complete disaster. To his surprise and embarrassment, the text and alignment of his slides are a mess, the word wraps are funky, and worst of all, the fonts have all changed. When he fires up the presentation in front of a new prospect, there is something off. You email the finished deck to your PC-toting boss. You barely need to think about the choice of font: how could I go wrong with the clean, classy, and simple Helvetica Neue? After all, it’s the font that Apple uses for all interface typography! It could go very wrong, very quickly. You fire up your Mac and weave visionary statements, startling facts, and elegant charts all into an engaging story. Picture this: The CEO of your company has asked you to whip up a deck for his upcoming keynote.
0 kommentar(er)
